Influencer selection
A shortlist with audience, city and engagement analysis, before any financial commitment.
Business services
Influencers who actually reach your customers, not just follower counts
We choose influencers by their real audience, city and engagement, shape the content idea with them, manage publishing, and measure each influencer's impact with a dedicated code or link.
Suits:Restaurants and cafésConsumer brandsOnline storesClinics and beauty centresOpenings and events
Influencer marketing
What we solve
- 1Money spent on influencers whose audience doesn't look like your customers
- 2Hard-sell content nobody engages with
- 3Nobody knows which influencer actually drove sales
- 4Negotiation, contracts and posting schedules eating your team's time
What we deliver
What you get
Content idea
An idea for each influencer that fits their style and features your product naturally.
Negotiation and coordination
Rates, contracts, visit and posting dates, and a review of the content before it goes live.
Regulatory compliance
Working with influencers who hold a Mawthooq licence, with ad disclosure as the regulations require.
Impact tracking
A discount code or link per influencer, and a report on views, visits and sales.
How it works
Our process
- 1
Set the goal
Branch visits, online orders or a product launch, and who the target audience is.
- 2
Select and negotiate
We shortlist influencers for your approval, then agree on rates and content.
- 3
Coordinate and publish
We manage the visit, filming, content review and posting date.
- 4
Measure and repeat
We compare each influencer against their cost, and work again with the best performers.
From our work
Reef Alarab Restaurants
- Influencer campaigns for the Reef Alarab chain in Madinah, Jeddah and Yanbu
- A daily content plan and exclusive offers on Snapchat
Influencer marketing
Frequently asked questions
What budget does an influencer campaign need?
It depends on the number of influencers, the size of their audience and the city. We propose a plan that fits your budget, and prefer to start with a small group, measure it, then scale with the best.
Big influencers or small ones?
It depends on the goal. Smaller influencers in your city often bring higher engagement and a lower cost per customer, while big names suit launches and wide reach.
How do we know the campaign worked?
We agree on the success metric before we start: visits, orders or discount code use. After posting, we compare each influencer's results with their cost.
In-demand services
Other services you may need
Let's work together
Let's start from your needs
A campaign that needs results, a system that needs building, a funding opportunity that needs preparing, or an application stuck on a platform. We'd be glad to review it and propose the right approach.